Privacy & Cookie Policy


Policy version: June 2023 (the website) is provided by Artemis Technologies Limited (company number 09412785) (‘we’, ‘our’ or ‘us’) in connection with the Swedish Challenge, the Artemis Pathway and the Artemis Academy (with these defined terms having the meanings explained further on the website). This document  is the privacy and cookie policy for the website.

We are the controller of personal data obtained via the website, meaning we are the organisation that is legally responsible for deciding how and for what purposes it is used.

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of the website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint. 

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR).

What this policy applies to

This privacy policy relates to your use of the website and the services that we will provide to you.

Throughout the website we may link to other websites owned and operated by third parties. Those other third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to these other third party websites, please consult their privacy policies as appropriate.

Personal data we collect about you

The personal data we collect about you depends on the particular activities carried out through the website. We will collect and use the following personal data about you:

Artemis Pathway Applications:

  • email address

Artemis Academy Applications: 

  • your name
  • your gender
  • data of birth
  • telephone number
  • email address
  • citizenship status
  • sailing experience
  • skills and qualification
  • written statement of motivation for making an application or expressing an interest in the services offered through our website

If you do not provide the personal data we ask for where you wish to contact us, make an application or express an interest in the services offered through our website, we will not be able to respond to your contact request/application.

We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.

How your personal data is collected

We collect personal data from you directly, when you enter or send us information, when you provide your details to us as part of getting in touch with us or submitting an application or expressing an interest in the services offered through our website.

How and why we use your personal data

Under data protection law, we can only use your personal data if we have a proper reason, eg:

  • where you have given consent
  • to comply with our legal and regulatory obligations
  • for the performance of a contract with you or to take steps at your request before entering into a contract, or
  • for our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).

The below explains what we use your personal data for and why.

What we use your personal data for

Communications with you not related to your contact request, including about changes to this policy or other important notices -To comply with our legal and regulatory obligations


Dealing with your application or expression of interest through our website - For our legitimate interests i.e. to assess and validate your application and/or respond to your submission


Providing updates to you on our activities or events that you have signed up to hear further about - For our legitimate interest i.e. to promote our work and activities


See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where it needs to be shared with others.

Marketing and Updates

We may use your personal data to send you updates (by email) about Artemis Racing’s sailing activities and events or activities that you have signed up to hear further about.

We have a legitimate interest in using your personal data that you submit to us, for marketing purposes (see above ‘How and why we use your personal data’).  This means we do not usually need your consent to send you marketing information.  However, where consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by:

  • contacting us at; or
  • using the ‘unsubscribe’ link in emails.

We may ask you to confirm or update your marketing preferences if there are changes in the law, regulation, or the structure of the operation of our business.

We will always treat your personal data with the utmost respect and never sell or share it with other organisations for marketing purposes.

For more information on your rights to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below. 

Who we share your personal data with

We will share your personal data between Artemis Racing entities and Artemis Technologies Limited for the purposes of delivering the Swedish Challenge, the Artemis Pathway and/or Artemis Academy related activities and events.  We may also share your personal data with third parties who will manage, administer and/or delivery events connected with the Swedish Challenge, the Artemis Pathway and/or Artemis Academy for example sailing clubs in Sweden and/or the UK and groups responsible for delivering sailing events in Sweden and/or the UK.

We routinely share personal data with other third parties we use to help us run our business, eg marketing agencies or website hosts and providers.

We may occasionally need to share personal data with:

  • external auditors, in which case the recipient of the information will be bound by confidentiality obligations
  • professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
  • law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations

If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).

How long your personal data will be kept

We will not keep your personal data for no longer than we need it for the purpose for which it is used. 

Following the end of the of the retention period, we will delete or anonymise your personal data.

Transferring your personal data out of the EU and/or the UK

Countries outside the EU and UK have differing data protection laws, some of which may provide lower levels of protection of privacy. We will not transfer your personal data outside the EU or the UK.

Cookies and other tracking technologies

A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use the website. 

Our website utilises ‘cookies’.  Please see our cookie policy for further information at Appendix A.

Your rights

You generally have the following rights, which you can usually exercise free of charge:

  • Access to a copy of your personal data   The right to be provided with a copy of your personal data
  • Correction (also known as rectification)  The right to require us to correct any mistakes in your personal data
  • Erasure (also known as the right to be forgotten) The right to require us to delete your personal data—in certain situations
  • Restriction of use          The right to require us to restrict use of your personal data in certain circumstances, eg if you contest the accuracy of the data
  • Data portability The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
  • To object to use The right to object:
    • at any time to your personal data being used for direct marketing (including profiling)
    • in certain other situations to our continued use of your personal data, eg where we use your personal data for our legitimate interests.
  • Not to be subject to decisions without human involvement           The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you. We do not make any such decisions based on data collected by the website.

For further information on each of those rights, including the circumstances in which they apply and circumstances in which they do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR. 

If you would like to exercise any of those rights, please email us—see below: ‘How to contact us’. 

When contacting us please:

  • provide enough information to identify yourself and any additional identity information we may reasonably request from you, and
  • let us know what right you want to exercise and the information to which your request relates

Keeping your personal data secure

We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How to complain

Please contact us if you have any query or concern about our use of your information (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.

You also have the right to lodge a complaint with the Information Commissioner.

The Information Commissioner may be contacted at or by telephone: 0303 123 1113.

Changes to this privacy policy

We may change this privacy policy from time to time—when we make significant changes we will take steps to inform you, for example via email.

How to contact us

You can contact us by email or post if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.

Our contact details are shown below:

Our contact details

Post: Legal Counsel, Artemis Technologies Limited, Alexandra House, St. Johns Street, Salisbury, England, SP1 2SB








This cookie policy only relates to your use of our website.


A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us recognise you and your device and store some information about your preferences or past actions.

For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.

For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, or

Consent to use cookies and changing settings

We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested.

You can withdraw any consent to the use of cookies or manage any other cookie preferences by clicking on the icon at the bottom left of any page on our site.  It may be necessary to refresh the page for the updated settings to take effect.

Our use of cookies

The types of cookies used on the website include:

Necessary cookies: these are essential in order to enable you to move around the Digital Media and use its features, such as accessing secure areas of the Digital Media. Without these cookies, our Digital Media would not work properly and services you have asked for, like shopping baskets or secure customer accounts, cannot be provided.

Performance cookies: these collect information about how visitors use the Digital Media, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. We use these cookies to test different designs and features for our website and we also use them to help us monitor how our visitors reach our sites and how effective our advertising is.

Functional cookies: these allow the Digital Media to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise.

Targeting cookies: these are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. Some of our partners may also use cookies or web beacons (a single-pixel image file) so that you see more relevant advertisements when visiting other websites. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

Social networking cookies: these are usually set by the social networking provider and enable you to share content from the Digital Media with your friends through your favourite social networks.

The below provides more information about the cookies we use and why:

Name: YouTube Video

Provider: Google Ireland Limited

Purpose: Displaying Videos

Whether cookie is essential for us to provide you with a service that you have requested and whether we will seek your consent before we place the cookie: Essential to play videos embedded on the website, but not essential to use the website generally. We will ask your consent before we place the cookies. See the cookie banner on the website for further information.

Third party access to the cookies

The cookies we use will only be accessed by us and those third parties named in the table above for the purposes referred to in this cookie policy. Those cookies will not be accessed by any other third party.

How to turn off all cookies and consequences of doing so

If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of our website.

For further information about cookies and how to disable them please go to the guidance on cookies published by the UK Information Commissioner’s Office, or

How to contact us

Please contact us if you have any questions about this cookie policy or the information we hold about you. If you wish to contact us, please send an email to








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Privacy & Cookie Policy

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